Rory Gallagher is the Asia Pacific Director of the Behavioural Insights Team, and a founding member of it's parent organisation within the British Government. This work as always fascinated me, ever since I read the book Nudge, based on Nobel Prize winning work by Cass Sunstein and Richard Thaler.
Have you ever thought, 'well that person's response or behaviour or inion surprised me, because it didn't seem logical or rational?'. That curiosity is at the heart of this idea that heaps of government policy, regulation and regulatory activity, system design and economic theory is based on flawed assumptions about humans and behaviour. Sound familiar, health and safety?
This is a juicy episode, I hope you squeeze lots from it, here's Rory Gallagher: